Okay now for you all you sneaker freaks who are losing closet space because of all the pairs of sneakers you just have to have. Technology of today now can help you stack up on pairs even more now. You can have your next new pair of ‘kicks’ 3D printed. How about that Kanye West? In case you missed the memo, Kanye West seems to think that 3D printers will destroy the fashion industry. Sneaker companies are now embracing the concept and are making their own 3D printed sneakers. Let’s start with Adidas shall we?
The idea from Adidas is something we all know and run into eventually in our lives. You ever want the best and most expensive sneakers and yet when you buy them… Your feet hurt in time and you begin to think why you bought them in the first place. Yet those things look good on your feet so you tell yourself you are okay with them. Well no foot made is created equal. Funny thing is even your own feet are not identical to each other. Adidas has announced today the Futurecraft 3D, its first 3D printed shoe.
The Futurecraft 3D looks to me like a running shoe but the shoe has a midsole which can be customized to anyone’s foot “matching exact contours and pressure points,” as Adidas is saying. Adidas is involved with Materialise who is a leading 3D printing software provider. I looked into Materialise and they did some work with some fashion designer named Melinda Looi back in 2013. I don’t really know how that is but apparently that is a big thing.
Now this trend has been in the heads of companies for some time now. Nike was the frontrunner by being the first to release a shoe with 3D-printed compoents. The Vapor Laser Talon had a 3D printed plate. If you don’t believe me just ask Olympic sprinter Michael Johnson. After that Nike released the Vapor Carbon Elite. You know I’m not one to throw a lot of letters at you so just scroll down to watch the videos.
So it is coming people… The day where you will be able to buy your ‘kicks’ and have the midsole talored to your unequally sized feet. This can be huge though really especially for anyone with foot problems. If you have flat feet you will possibly be able to buy that casual shoe, like the Nike Cortez or the Air Force Ones and just simply have the midsole made for your feet and you will be good to go. Now so far Adidas is talking this game and Nike started it but as we all know, others will follow suit to compete.