Finally Super Mario Run for Android has been released. It seems the game was released a day early. You can download the game via the
Google Play Store now. The game is pretty much the same as the iOS version where you can install the game for free but you will need to purchase the game to unlock all the modes. Nintendo had the placeholder up in the Google Play Store for some time which allowed you to pre-register and you would get notified. 😕 Well….. I never got the notification. Go figure.
Super Mario Run for Android apparently has not reached Nintendo’s expectations. I would assume this is due to the $10 in game purchase to unlock all the modes. Nintendo being the newby in this arena hasn’t learned yet how things go in Android world where open and free are one of its features. Apps or games with high up-front or near up-front purchases do not generally do well. To give you an idea of where Nintendo’s expectations are, the iOS version’s gross revenue hit about $30 million in 2 weeks and they were still not satisfied with that. Now it has only been a few days and Nintendo is already running touting horns is displeasure. I didn’t even know it was out yet so I am sure this is true for others. Nintendo should have done a little more to advertise this release then mainly relying on a Google Play front page ad or even the pre-registration process which failed in my case.
On another note, Nintendo is not trying to focus on freemium games or apps despite the success of another game they have called Fire Emblem: Heroes. This notion is based on comments made by different Nintendo officials.
Android will allow more people to see the game and so money really can’t be totally the main focus at this point in the game for Nintendo. Of course it is overall the goal but being the newby Nintendo needs to build a larger presence in the smartphone industry. So if Nintendo continues they would be able to make good on claims they have made to use smartphones to introduce their games to a wider audience.
This in turn would in fact open up doors into the next step for Nintendo in their newly released console, the Nintendo Switch, which is doing pretty well it seems so far. If you want the numbers, well approximate numbers now, Superdata and various sources say about $1.5 million consoles worldwide have been sold and get this… 90% are buying Zelda with it. There has been a drop in sales though in the second week of its release so question has arose as to whether the Nintendo Switch will hit mainstream status once…say…the rave over Zelda dies down.
I mention all of this because it is relevant as Super Mario Run is the first step into a new era for Nintendo where portability in gaming becomes a focus. The Switch opens up the door to the next step being portable high-end gaming. Can Nintendo stay on top in this area cause now that the cat is out there will be others in the shadows that will try to copy and improve on their idea.