Finally Super Mario Run for Android has been released. It seems the game was released a day early. You can download the game via the
Google Play Store now. The game is pretty much the same as the iOS version where you can install the game for free but you will need to purchase the game to unlock all the modes. Nintendo had the placeholder up in the Google Play Store for some time which allowed you to pre-register and you would get notified. 😕 Well….. I never got the notification. Go figure.
Super Mario Run for Android apparently has not reached Nintendo’s expectations. I would assume this is due to the $10 in game purchase to unlock all the modes. Nintendo being the newby in this arena hasn’t learned yet how things go in Android world where open and free are one of its features. Apps or games with high up-front or near up-front purchases do not generally do well. To give you an idea of where Nintendo’s expectations are, the iOS version’s gross revenue hit about $30 million in 2 weeks and they were still not satisfied with that. Now it has only been a few days and Nintendo is already running touting horns is displeasure. I didn’t even know it was out yet so I am sure this is true for others. Nintendo should have done a little more to advertise this release then mainly relying on a Google Play front page ad or even the pre-registration process which failed in my case.
On another note, Nintendo is not trying to focus on freemium games or apps despite the success of another game they have called Fire Emblem: Heroes. This notion is based on comments made by different Nintendo officials.
Android will allow more people to see the game and so money really can’t be totally the main focus at this point in the game for Nintendo. Of course it is overall the goal but being the newby Nintendo needs to build a larger presence in the smartphone industry. So if Nintendo continues they would be able to make good on claims they have made to use smartphones to introduce their games to a wider audience.
This in turn would in fact open up doors into the next step for Nintendo in their newly released console, the Nintendo Switch, which is doing pretty well it seems so far. If you want the numbers, well approximate numbers now, Superdata and various sources say about $1.5 million consoles worldwide have been sold and get this… 90% are buying Zelda with it. There has been a drop in sales though in the second week of its release so question has arose as to whether the Nintendo Switch will hit mainstream status once…say…the rave over Zelda dies down.
I mention all of this because it is relevant as Super Mario Run is the first step into a new era for Nintendo where portability in gaming becomes a focus. The Switch opens up the door to the next step being portable high-end gaming. Can Nintendo stay on top in this area cause now that the cat is out there will be others in the shadows that will try to copy and improve on their idea.
https://ninjatechc.com/wp-content/uploads/2017/03/SuperMarioRunftrdImg2-1.jpg321845ninjaunmatchedhttps://ninjatechc.com/wp-content/uploads/2017/02/NTCSiteLogo-340-300x91.pngninjaunmatched2017-03-25 13:48:022018-06-16 18:09:27Super Mario Run for Android Released!...
So just how well has Nintendo’s Super Mario Run mobile game done so far? I would say it did well but Nintendo is not too happy about it. Nintendo revealed that Super Mario Run has made ($53 million) in the almost 2 months time it has been released. I guess Nintendo is still thinking like the company it once was who was pretty good at turning it’s players into payers. They forked Seventy-Eight million total downloads having more than 5% of those spending the money to unlock everything. Having seen game stats from time to time I would say that is pretty great for a game with a $10 in-app purchase. A lot of apps also having multiple ways to make money though numerous different purchases and a good number of apps cannot hit 5% with lower dollar amount purchases.
I think it is a fine take in for Nintendo. Okay Supercell, the infamous Clash of Clans developer, took in close to $1 billion now 2 years ago in 3 of its games while Super Mario Run is just one freakin’ game. Seriously though I remember catching thoughts numerous times of wanting to play Super Mario on my phone and went looking for ways to do it Check out How to Play Super Mario on your phoneonly finding at best non-ideal workarounds and replacements. Then I see someone playing it on their iPad and I was already hooked only to find out it was only available for iOS. Nintendo being not totally happy about the number the game took in, well shoot you messed up from the beginning by only offering one version of the game. Sure there are a lot of Apple device users but there are statistically more Android devices out there than just the several choices that Apple offers.
Nintendo is the newbie at the moment in the mobile game venue and higher initial price games have always suffered in sales. The money is in in-app purchases where you as a developer benefit by having several upgrades or levels to offer. Nintendo will learn though, not to mention they have the advantage by having that name that everyone knows. I think the only reason the game has sold is due to the Nintendo name and the fact that people like me actually had the urge to wanna play Super Mario on their mobile devices.
On a brighter note, Nintendo has some light at the tunnel (the light is already there) which is a Super Mario Run release for Android marked for March. Nintendo also has 2 other games on the way, Fire Emblem and Animal Crossing, which could get them possibly equal to that of Supercell but that depends on Nintendo’s delivery which is not looking too promising. Nintendo has delayed release of Animal Crossing yet again to the next fiscal year which is roughly around April 2017 to March 2018. So that may not be till next year which is okay, I guess. I am not sure how well these 2 titles will do though. Has anyone who has had a Nintendo system heard of these games? Have you?
Leave a comment and let me know if you have heard of these games.
https://ninjatechc.com/wp-content/uploads/2017/01/SuperMarioRHowWellftrImg-1.jpg321845ninjaunmatchedhttps://ninjatechc.com/wp-content/uploads/2017/02/NTCSiteLogo-340-300x91.pngninjaunmatched2017-01-31 17:29:142018-06-16 18:09:28How Well is Super Mario Run Doing?